What is a Window Sticker

March 4th, 2019 by

What is a Window Sticker?

When a truck or SUV is built, it is issued a window sticker. Information on the window sticker verifies its make, model, and year and provides its suggested retail price, thus its “sticker price”- and a list of its standard and optional equipment. Each vehicle also has a vehicle identification number on its window stickers.  All of these statistics officially identify the truck or SUV for you the shopper on our showroom floor. When you are in the market for a new car or truck, the window is one of the most important places to look.

The Monroney sticker also known as a window sticker is a label required in the United States to be displayed on all new vehicles, on the window sticker is the listing of the official information about the car or truck.

Label Contents

The Monroney sticker is required to be affixed to the side window or windshield of every new car in the U.S. and can only be removed by the consumer. The sticker must include the following information:

  • The manufacturer’s suggested retail price (MSP)- MSRP, or manufacturer’s suggested retail price, is the retail price for which the manufacturer suggests a dealer sell a car.
  • Engine and transmission specifications- The window sticker is required to show the type of engine in the vehicle with its size and number of cylinders, like a 3.5-liter V-6 or a 2.5-liter four-cylinder. The type of transmission is noted as well, such as a six-speed manual or eight-speed automatic.
  • Standard equipment and warranty details- This large section on the sticker’s left side has a list of safety features, such as airbags and a backup camera; interior features such as heated seats, a touch-screen display and satellite radio; and exterior features, including the type of wheels, side mirrors, and headlights. The warranties for basic, powertrain and roadside assistance are listed in years and miles. For example, a three-year/36,000-mile basic warranty would cover repairs for factory-installed parts for up to three years or 36,000 miles driven, whichever comes first. A five-year/100,000-mile powertrain warranty covers engine and transmission repairs for five years or 100,000 miles, whichever comes first.
  • Optional equipment and pricing- The optional equipment section lists the additional features included on the car in question and the price for those features, this could include anything from special paint finishes to a navigation system to a sports package.

Also listed on this part of the window sticker is the total price of the car, including optional equipment and the destination charge, a fee for transporting the vehicle from the factory to the dealership.

  • City and highway fuel economy ratings, as determined by the EPA-Starting with 2013 models, the Monroney stickers must include a more comprehensive fuel economy and environment section with fuel-cost estimates, emissions ratings and, for alternative-fuel vehicles, additional efficiency details.

On the left side of the fuel-economy section is the EPA’s estimated fuel economy for combined city/highway driving in mpg or miles per gallon equivalent for electric vehicles. Separate ratings for city and highway driving are to the immediate right. It also shows how many gallons of fuel (or kilowatt-hours for electric cars) are consumed past 100 miles. For electric vehicles, the label also indicates estimated charging time and driving range.

To the right of the fuel-economy information is an estimate of how much money you will save on fuel costs over five years compared to the average new vehicle. Below is an estimated annual fuel cost as well as a fuel economy and greenhouse-gas rating and a smog rating, both on a scale from one to 10, with ten the best score.

Underneath these sections are the numbers used to calculate estimated fuel costs and a reminder that your mileage may vary.

  • Crash test ratings-The National Highway Traffic Safety Administration uses a five-star scale to rate a vehicle’s safety, with five stars being the best. It performs frontal, side barrier and side pole crash tests, and assigns a rollover rating. NHTSA does not rate every car, but all vehicles must meet Federal Motor Vehicle Safety Standards. These ratings must be displayed on the window of all new cars sold at dealerships.
Posted in What Is